Viblok Skin Defense Lotion

Our overarching goal for the Viblok brand was to create confidence-evoking, sex-positive messaging. We worked with well-known illustrator Robin Eisenberg to create a series of women using Viblok in their daily lives, and we added fun speech bubbles that tell short, comic-style stories.  Social is where we really got to flex Viblok’s personality. Since our target audience is constantly on Instagram, it was the perfect place to grab their attention. With a range of original product and lifestyle photography, branded “fun facts,” and inspirational quotes, we were able to both educate and amuse followers.