Coachisms

The Honda Odyssey has been the Official Vehicle of Little League Baseball for over 20 years—and for good reason. With features like hands-free tailgate, sliding seats, and a backseat camera, it’s the perfect vehicle for the whole team. For this year’s Little League World Series, we highlighted the Odyssey’s features while paying homage to the real MVPs: the coaches who get them there.

Nearly all coaches love a good metaphor, motto, one-liner, catchphrase—whatever you want to call it. We call them Coachisms. And while each coach is unique, there are a few personality types that many fit into. With that in mind, we created Coach Positivity, Coach Tranquility, and Coach Intensity.

Which Coach are you?

Our CTA led to a quiz that allowed viewers to find out which personality they must aligned with. Users were able to share results on social media, allowing the campaign to get additional exposure.

This Year’s Badge Design

For each Little League World Series, Honda features a new design touting their sponsorship. This was used for a variety of promo pieces, including t-shirts and collector’s enamel pins.