Honda takes pride in over 20 years of Little League Baseball sponsorship. Gearing up for the Little League World Series, we created a 360 campaign that includes print, digital, merch, on-site, and social.

For the social extension, we created "Coachisms." We took the clever wisdom of coaches and delivered it by members of the audience they inspire: kids. We introduced three coach personas and created a micro-site with a quiz to find out coach you relate to.